The Announcement

The Transformation Is Complete

In October 2021, Nice completed its transformation of Nortek Control — a milestone that strengthened the Nice global brand and solidified its position as a powerhouse in North America. Dealers, integrators, builders, and distributors now benefit from a broader portfolio of residential, commercial, and industrial solutions, deeper partner programs, and expanded training and certification.

As part of the transition, Nortek Control was sunset and its commercial brands were brought under the Nice umbrella. By integrating ELAN, Nice/SpeakerCraft, and Panamax, Nice began progressively leveraging its full portfolio of solutions for home and building management — a journey from a house of brands to a branded house.

For Nice/SpeakerCraft, it meant nearly a century of combined audio innovation joining the global reach of Nice North America. The legacy continues in every speaker we build — now backed by the strength of one of the world’s leading smart home and building solution providers.

“This name change is an important milestone for the development of our organization in North America. With a combined experience of 90 years of innovation and a talented and diverse team, we are well positioned to bring passion and innovation to the market.”

Luca Longhin — Deputy CEO, Nice North America

“With today’s announcement, Nice embarks on a journey from a house of brands to a branded house, offering the most complete, integrated product ecosystem in the industry for residential, commercial, and industrial applications.”

Mark Owen Burson — CMO, Nice North America