Nice/SpeakerCraft · About Us
A Century of Sound Engineering
Pioneers of innovation and technology — 100 years of combined audio heritage, still playing on.
Our Heritage
A Rich History of Incomparable Performance Plays On
Reverberating through each Nice/SpeakerCraft speaker and subwoofer is a collective 100 years of audio innovation, design, and technology. We commit to delivering premium audio experiences, continuing the legacy of our combined brand histories — from the heart-pounding power and ground-shaking sound quality of Sunfire to the decades of passion and innovation that built our name.
While you’ve been listening to our great sound, we’ve been developing ways to make it better and better. Better Innovation. Better Nuance. Better Value.
Part of the Nice Family
A World Without Barriers
In October 2021, Nice completed its transformation of Nortek Control — and Nice/SpeakerCraft officially became part of Nice North America. Alongside ELAN and Panamax, Nice/SpeakerCraft joined Nice’s global portfolio of residential, commercial, and industrial solutions, uniting nearly a century of combined innovation under one roof. Partners, dealers, integrators, and distributors benefit from a broader portfolio, deeper partner programs, and expanded training and certification.
“This name change is an important milestone for the development of our organization in North America. With a combined experience of 90 years of innovation and a talented and diverse team, we are well positioned to bring passion and innovation to the market.”
Luca Longhin, Deputy CEO — Nice North America
Through the Years
Better Innovation. Better Nuance. Better Value.
That promise has never wavered — from our first speaker to the systems we build today. And if you ask us, we’re just getting started.