New Upscale Canberra, Australia Complex Hits Every Note with Invisible SpeakerCraft Speakers Standard in 230 Apartments

December 4, 2019
Press Releases

New Upscale Canberra, Australia Complex Hits Every Note with Invisible SpeakerCraft Speakers Standard in 230 Apartments

CARLSBAD, CALIFORNIA, December 4, 2019 — At the new Midnight mixed-use complex in Canberra, Australia, real estate developer Geocon has taken a step toward more technologically integrated apartments by outfitting all 230 units with at least two ceiling-mounted SpeakerCraft speakers and a wireless streaming amplifier. According to the installation team at Integreat Electronics, this project comes just as Australian homebuyers and renters are beginning to place more value and importance on a home’s connected technologies.

“When purchaser evenings were held, there was considerable interest in the sound section,” said Lachlan Freeth, Managing Director of Integreat Electronics. “Besides the fact that there aren’t really any competing apartments in Canberra with integrated audio systems, Geocon had frequently focused on the premium-quality SpeakerCraft audio in its marketing materials. They do a good job of creating unique, targeted developments, and one of today’s top trends is individuals and families that want their home to be as digitally connected as they are.”

By combining a pair of SpeakerCraft’s Profile A6 in-ceiling speakers with a wireless streaming amplifier, 224 of the apartments enable residents to use their mobile devices to control the amplifier and connect it to all of their favorite music streaming services. The six top-floor penthouses feature an expanded multi-zone audio system in three rooms, using three pairs of SpeakerCraft Profile A6 speakers and a multi-zone streaming amplifier.

In addition to connecting with all of today’s most popular streaming music services, the standard inclusion audio system at Midnight can connect to residents’ TVs, providing an improved TV and movie-watching experience.

The Midnight mixed-use complex is home to 230 apartments in styles ranging from studios to penthouses with rooftop terraces; the 180-room luxury Midnight Hotel complete with a restaurant and bar; and 2,000 square meters (21,500 sq. ft.) of ground-floor and upper-level commercial space. The building features striking architecture and appealing interior design, with floor-to-ceiling windows affording amazing views of the surrounding city.

About SpeakerCraft

SpeakerCraft, now part of Nice North America, combines premier audio with designer aesthetics to fill the home with music and audio enjoyment inside and out. Internationally recognized for innovation in architectural loudspeakers, SpeakerCraft is distributed through a comprehensive channel of select dealers throughout the United States, Canada, and countries worldwide. For more information, visit

About Nice North America

Nice North America LLC (NSC) is a global leader in smart connected devices and systems for residential, security, access control, and digital health markets. NSC and its partners have deployed more than 4 million connected systems and over 25 million security and home control sensors and peripherals. Through its family of brands including 2GIG®, ELAN®, Linear®, GoControl®, Mighty Mule®, and Numera®, NSC designs solutions for national telecoms, big-box retailers, OEM partners, service providers, security dealers, technology integrators and consumers.

Headquartered in Carlsbad, California, NSC has over 50 years of innovation and is dedicated to addressing the lifestyle and business needs of millions of customers every day. For further information, visit

Other brand names and product names mentioned herein may be the trademarks, trade names, service marks or registered trademarks of their respective owners.

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